A silent epidemic taking a disproportionate toll in the African American community is the focus of a new educational campaign launched today by GlaxoSmithKline with the support of the Detroit Department of Health, American Social Health Association (ASHA) and the National Medical Association (NMA). The campaign called “Say Yes to Knowing” is designed to raise awareness among African-American adults in Detroit of the high prevalence and risks associated with genital herpes.
While herpes may seem to have fallen out of the national consciousness, the disease now affects 50 million adults nationwide. With an infection rate of nearly one in two, African American adults bear an unusually high burden of the disease.
The new educational campaign which includes local advertising and other types of public and medical education is designed to encourage conversations between African American adults and their healthcare providers about genital herpes and its risks.
Tags: herpes, awareness, detroit, glaxosmithkline, valtrex, health department, sexual health
